Traveling is a wonderful opportunity for rest, extreme experiences and new impressions. We present three ISO standards that reflect trends in the provision of tourism services and travel that combine supportive practices and sustainable development.

1. REDEFINE ALL INCLUSIVE
Can you imagine a vacation and hiking spot where families and friends can relax without anyone feeling uncomfortable or out of place? Places with Braille information signs, barrier-free places, stairs and barriers. Accessible tourism makes travel experiences much more enjoyable, allowing people with temporary or long-term mobility or other problems to travel on an equal footing with everyone else.
This vision can be a reality with the help of the ISO 21902:2021 Tourism and related services — Accessible tourism for all — Requirements and recommendations standard, which enhances the enjoyment and ease of travel for people of all ages and specific abilities, making tourism accessible to everyone. A study shows that accessible tourism is a promising lucrative market – it is expected to generate revenues of €88.6 billion by 2025.
The standard helps tourism service providers promote their products as accessible destinations for people with disabilities and realize the opportunities that this market can offer. Whether you are an expectant mother, a senior citizen or a person with disabilities, you have the same right as anyone else to enjoy life through tourism without limitations.
The impact of this standard goes beyond the tourism business – it embeds accessibility in society's social and economic values.

2. KEEPING CULINARY TRADITIONS ALIVE
Food is a reflection of who we are. It is an extension of our ethnic identity, local tradition and way of life, not to mention our personal stories and experiences. One of the best ways to fully immerse yourself in a country's local culture is to try its unique cuisine. That's why it's so important to store it the right way.
The ISO 21621:2021 Tourism and related services — Traditional restaurants — Visual aspects, decoration and services standard outlines requirements and recommendations for traditional restaurants worldwide to provide tourists with a local, authentic culinary experience. At the heart of the standard is the preservation of tradition – from the way restaurants should look to how local food should be served to showcase culinary heritage and traditional ways of life. This will help tourists make more informed choices about where to eat while enjoying the culinary pride of the local population. 

3. GREEN TRAVEL 
Sustainability will continue to be a priority for hotels, with recent surveys showing that 76% of travellers would choose accommodations that use sustainable practices. With the help of ISO 21401:2021 Tourism and related services — Sustainability management system for accommodation establishments — Requirements, the industry can improve its environmental impact, promote social exchange and contribute to the development of local communities.
Accommodation is central to tourism activities and has enormous potential to create and maintain sustainable tourism. The global interest in sustainable development creates a desire among people to consume sustainable services and products. As travellers become more aware of the importance of rational use of resources, they can enjoy vacations knowing that they have contributed to the preservation of our planet by choosing sustainable accommodation along with its environmental services.